TSS Photography Named a Most Innovative Franchise for Fourth Consecutive Year
Franchisee feedback puts TSS well above industry benchmarks for innovation, technology, products and marketing
OKLAHOMA CITY, OK — August 13, 2026 — Innovation is easy to talk about. Sustaining it year after year is harder.
For the fourth consecutive year, TSS Photography has been named one of Franchise Business Review’s Top 50 Most Innovative Franchises, earning a place on the 2026 list after receiving the recognition every year since 2023.
The award is especially meaningful because it is based on feedback from the people using TSS Photography’s systems, technology and products every day: its franchise owners.
And this year’s results show that innovation is not simply something TSS claims—it is something franchisees are noticing.
In Franchise Business Review’s 2026 franchisee satisfaction research, TSS Photography earned an Innovation score of 82, compared with an industry benchmark of 55. Franchisees also rated TSS highly in areas closely connected to innovation, including:
Effective Technology: 85
Products & Services: 85
Marketing & Promotions: 80
Operations & Systems: 80
TSS Photography’s overall Franchisee Satisfaction Index score was 81, placing the franchise in the top quartile of brands included in Franchise Business Review’s 2026 benchmark.
Innovation That Makes the Business Better
For TSS Photography, innovation is not about introducing something new simply for the sake of being new.
The goal is to give franchise owners better ways to serve schools, sports organizations and families while making their businesses more efficient and competitive.
Recent developments across the TSS system have included continued enhancements to photography and ordering technology, new product offerings, improved production capabilities and tools designed to simplify workflows and create new opportunities for franchise owners.
Those investments are showing up in franchisee feedback.
TSS received an Effective Technology score of 85—57% above the FBR benchmark—and its Innovation score was 49% above benchmark. Franchisees also rated the company’s Products & Services 29% above benchmark and Marketing & Promotions 48% above benchmark.
“Being recognized as a Most Innovative Franchise for four consecutive years means a lot because this award comes back to what our franchise owners are actually experiencing in their businesses,” said Jack Counts Jr., President of TSS Photography. “Our goal is not to chase every new idea. It is to continually look for better products, smarter technology and more efficient systems that give our owners meaningful advantages in their local markets. The fact that our franchisees continue to recognize those efforts tells us we are moving in the right direction.”
Four Years of Forward Motion
TSS Photography first appeared on Franchise Business Review’s Most Innovative Franchises list in 2019 and has now earned the distinction four years in a row starting in 2023.
That consistency matters in an industry where technology, consumer expectations and the ways schools and sports organizations purchase photography continue to evolve.
Rather than relying on a business model that stays static, TSS continues to evaluate how new production technology, software, products and marketing resources can help its locally owned franchises operate more effectively.
Individual franchisees cited several recent developments when asked which new products, services and software they believed would provide value to their businesses, including new PhotoGlo products, composite-building tools, virtual group capabilities, NowCandid enhancements and expanded printing technology.
The common thread is practical innovation: giving owners tools they can actually put to work.
Recognition Based on Franchisee Feedback
Franchise Business Review is an independent research firm specializing in franchisee satisfaction and performance. To identify its 2026 Most Innovative Franchises, FBR analyzed 18 months of data from more than 29,000 franchise owners representing over 330 franchise brands.
Franchisees were asked about their brand’s innovation and creativity, as well as their trust in the franchisor, overall satisfaction with the brand and likelihood of recommending the franchise to others.
"Franchises don't succeed by standing still," said Michelle Rowan, President of Franchise Business Review. "The brands that keep evolving, whether it's new products, smarter systems, or better tools for their franchisees, are the ones building something that lasts. This award recognizes that kind of forward motion."
TSS Photography franchisees were also surveyed across 33 benchmark questions covering key areas of the franchise experience, including leadership, training and support, operations, franchisor-franchisee relations and financial opportunity.
The 2026 research showed particularly strong franchisee sentiment beyond innovation as well. TSS franchisees gave the company high marks for trust, respect, honesty and integrity, and whether the franchisor cares about their success.
Perhaps most telling, TSS earned a 92 score for franchisee willingness to recommend the franchise, compared with the FBR benchmark of 70.
Innovation With a Purpose
Four consecutive Most Innovative Franchise awards are an accomplishment, but TSS Photography sees the recognition as motivation to keep improving.
Technology will continue to change. Customer expectations will continue to evolve. And franchise owners will continue to need better ways to compete and grow.
Standing still is not part of the plan.
To view Franchise Business Review’s full list of the 2026 Most Innovative Franchises, visit FranchiseBusinessReview.com.
About TSS Photography
For more than 40 years, TSS Photography has provided photography services for schools, youth sports organizations and communities across the country. Through its nationwide franchise network, locally owned TSS Photography businesses combine personal service and community relationships with the products, technology, production capabilities and support of an established national photography brand.
To learn more about TSS Photography, visit tssphotography.com.
To learn more about owning a TSS Photography franchise, visit tssfranchisebusiness.com/contact-us.
About Franchise Business Review
Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,300 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at FranchiseBusinessReview.com.