From Air Force Photojournalist to TSS Franchise Rockstar: Meet Jack Braden of San Antonio

Some people bring decades of skill to the table—others bring a lifetime of service. Jack Braden, owner of TSS Photography of San Antonio, brings both.

A Veteran Rockstar in every sense of the word, Jack has over three decades of photographic expertise and a remarkable 24-year career as a U.S. Air Force Photojournalist behind him. That unique combination has helped him grow a thriving business that serves thousands of students, athletes, and families across the San Antonio region.

A Passion for Photography, A Commitment to Service

After retiring from the Air Force in 2011, Jack launched his own business, Jack Braden Imagery (JBI). In just six years, he grew from eight school photography contracts to over 40—proof of his operational know-how, customer-first mindset, and dedication to quality.

In 2017, Jack made a pivotal move: he acquired the TSS Photography of San Antonio franchise, bringing his existing school clients along and expanding into youth sports photography. Today, Jack and his team photograph more than 15,000 students and athletes every year—an incredible testament to his team’s hard work and his strong community ties.

Military Precision Meets Small Business Success

Jack’s Air Force background gave him more than technical skill—it instilled a deep sense of discipline, leadership, and mission-focused planning. He treats every photo day like a mission: well-planned, well-executed, and centered on serving each client with respect and care.

“The Air Force taught me to lead and to adapt under pressure. TSS gave me the platform to turn that experience into a successful business,” says Jack. “This is more than just photography—it’s about building trust, capturing memories, and being a consistent partner for schools and leagues across San Antonio.”

It’s this blend of heart and precision that sets Jack apart—and it shows in the numbers. Over the past year alone, Jack has grown his business by an impressive 44%, demonstrating how strong systems and service-minded leadership go hand in hand.

Always Learning, Always Leading

Jack holds the title of Certified Professional Photographer through the Professional Photographers of America and is proudly accredited by the Better Business Bureau. He also maximizes the full support of the Candid Color Systems network to stay ahead with technology, processes, and best practices that keep his clients coming back year after year.

A True Inspiration for the TSS Family

Jack Braden’s journey—from serving his country to building one of the strongest TSS Photography franchises in Texas—is a powerful reminder of what’s possible when dedication meets opportunity.

With a growing team supporting him, Jack shows us that with vision, discipline, and a trusted system behind you, you can do more than run a business—you can build a legacy.

👏 Join us in celebrating Jack Braden, a true Veteran Rockstar, and an inspiration to the entire TSS network!

Interested in building your own photography business with the support of a national brand?

FranchisingSarah Burns